Up your corporate gifting game!

How and why do successful businesses use corporate gifting to elevate their image?

Why is it important to invest time and money in the right gifting approach?

What type of corporate gifts should you consider and why?

Corporate gifting plays a significant role in building a company's culture, branding, and overall perceived image. There are many reasons why businesses use gifting as a tool that leads to success, loyalty, and an increase in productivity and revenues. Let's look into a few points one needs to consider when deciding on how to spend the gifting budget.

How and why do successful businesses use corporate gifting to elevate their image?

When thinking of corporate gifting, whether it's for end-of-year, holidays, or other seasonal occasions, the first thought that comes to mind is marketing. Yes, branded corporate gifts can be a great marketing tool, but they are so much more than that.

Studies show that: 80% of corporate buyers considered that gifts have improved their relationships with employees and clients; 45% of recipients of corporate gifts reported that the gift made them feel valued; 66% of recipients will recall a brand after receiving a promotional gift; and companies that use non-monetary motivations have recorded an increase of productivity of 14%. Considering all of the benefits listed above (and there are even more), one should not take corporate gifting lightly. When giving a gift, it reflects not only our appreciation for the recipient, but inevitably paints a picture of us, who we are, or what image of ourselves we'd like to project.

Why is it important to invest time and money in the right gifting approach?

Another study shows that, when searching for a gift, 88% of corporate buyers look for good-quality products. Why is that?

Giving a corporate gift for the sake of it, without carefully considering the recipient and the occasion for the gift may, despite the cost, turn out to have a negative effect. If the gift is not up to the standard expected of the company, it may leave the recipient feeling undervalued, taken for granted, or insulted.

To take the right approach to choose a corporate gift, one has to consider the following rules:

1. Carefully consider the recipient. Make sure that you are gifting at the right occasion and try to add a personal touch by considering personal preferences. A thoughtful personal gift will be much more appreciated than a generic notebook and a pen with your company name on it.

2. Buy only good-quality gifts. Consider the budget carefully and make sure that you buy a quality or brand of gifts that aligns with your own brand and values. The presentation and the quality of the gifts will directly reflect the image and the quality of your company.

3. Add a personal note to the gift. A handwritten note addressed to the recipient is going to show your appreciation and take your gifting game to the next level! Who doesn't want to see their name next to a beautifully wrapped, meaningful gift?

What type of gifts should you use and why?

Use the gifts to send a message. Consider a gift that shows you care. Think of what your company stands for, your mission statement, and your people policy, and try to use the gift as a force for good. Consider what the following options might say about your brand values:

1. Environmentally friendly gifts.

2. Gifts produced by a vulnerable group of society that you would like to support.

3. Locally sourced gifts, purchased from small businesses, which help the local economy.

4. Creative, quirky gifts, that show you can think differently to competitors.

5. Always buying from reputable, responsible brands that have conscientious supply chain policies.

If you are considering your seasonal gifting, awards for outstanding service, or celebrating a milestone for your company, hiring a professional to help you will be the most efficient way to make sure you spend your budget well. I've helped a lot of corporate buyers over the years, not only to find the right gifts but to save money while doing so. I know that the gifts were well received, not only by their thank-you emails but by the minimal number of gift exchange requests afterward.

Visit www.inspirology.me for more details on the available gifting services and send an inquiry.

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Thank you for taking the time to read this blog. Always remember that your time is also a gift, and one that is well received on our part.

Kind Regards,

Inspirology